Strategist · Advisor · Growth Leader
MARY
EDORO
I build the institutional architecture behind organisations, brands and movements that matter. Systems over speed, measurement over motion.
The architecture behind campaigns, institutions, and movements built to last.
9+
Strategic leadership
1B+
Campaign reach
2,000+
Businesses supported
250+
Leaders convened
Multi-market
Partnerships & programmes
HOW I THINK
currently
Initiatives at the intersection of culture, consumer behaviour and growth.
WORKED WITH
SELECTED HIGHLIGHTS
Strategy that moves institutions, markets and people.
A selection of strategy, partnerships, platforms and initiatives led across Africa’s digital and consumer ecosystem.
BEHAVIOUR CHANGE
EXECUTIVE LEADERSHIP
Strategy
Building Organisations That Can Sustain Growth in African Markets
Growth holds only when the systems beneath it can carry the load.
Leadership
Digital Innovation, Health, and Agency: ILF Flagship Dialogue V
Access is not the finish line. Agency is. On digital innovation, trust, and reaching the women health systems find hardest to reach.
Strategy
SBCC Summit Panamá: Who Is the Measurement For?
We measure the wrong things because we measure for the wrong people.
Leadership
Designing Impact in a Fragmented Africa: What Cross-Sector Partnerships Can Teach Us About the Future of Digital Transformation
Africa’s development challenges aren’t siloed. They cross health, education, culture, technology, and economics. NGOs struggle with visibility and governance.
Strategy
Emotional Currency as Strategy: Scaling in Nigeria Beyond Capital
Strategic storytelling is not branding. It is a Scale System for African Markets.
Strategy
Is Your Multi-Country Strategy Actually Built for the Markets It's Entering?
Six countries. Multiple partners. One team. Outcomes delivered on time.
What I work on
In conversation
Panels, convenings and conversations on growth, culture and market-building.
PRESS
A strategist by training. An operator by practice.
I trained as a strategist. I work as an operator. The difference matters: anyone can propose a strategy, few can build the scaffolding that makes it survive contact with an organisation.
Mary Edoro
Strategy · Leadership · Growth
© 2026
